Debevoise lawyers have decades of experience in handling every part of the legal aspects of advertising campaigns.

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Ranked as a top-tier firm for Intellectual Property: Trademark, Copyright & Trade Secrets in the United States by Chambers USA (2023).

The group is flawless. Anything that comes up, no matter how novel or sophisticated, is dealt with perfectly.

Debevoise is a top-notch practice.

They find the right balance in combining strategic legal advice with commercial risk assessment.

The team is in a class of its own in the IP world.

They are incredibly rigorous and are amazing communicators who can break down complicated scenarios in a digestible manner.

—Chambers USA, 2020-2023

The brightest IP minds around. They will run circles against any other team on trademarks.

No other firm can beat their innovative strategy, top notch legal analysis, and phenomenal litigation skills.

—The Legal 500 US, 2022-2023

Ranked as a top-tier firm for Intellectual Property: Trademark, Copyright & Trade Secrets in the United States by Chambers Global (2024).

Top-class practice with a sophisticated focus on the most complex copyright, trademark and false advertising matters.

—Chambers Global, 2023-2024

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The Debevoise Intellectual Property Group’s knowledge and experience cover all areas of intellectual property litigation including trademark, trade dress, false advertising, anti-counterfeiting, unfair competition, copyright, trade secret, patent, first amendment, information technology, domain names and right of publicity.

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Debevoise lawyers have decades of experience in handling every part of the legal aspects of advertising campaigns. From designing substantiation studies to vetting advertising copy to defending ads before regulators to litigating false advertising disputes in court, and before the FTC, NAD and television networks, the Intellectual Property Litigation Group has deep familiarity with every stage of an advertising campaign and an advertising challenge.The Group prides itself on its practical, business-oriented approach to advertising advice. It works with scientists in a wide variety of fields to substantiate clients' advertising claims and to expose the weaknesses in competitors' claims. It regularly works with the nation’s leading survey experts to design and implement surveys to establish consumers’ perceptions about advertising claims. It works closely with clients to develop hard hitting, but defensible, ads to help them win market share.Debevoise lawyers are particularly adept at prosecuting and defending against requests for preliminary injunctions. These cases move at lightning speed, often involving expedited discovery of both fact and expert witnesses, requiring extraordinary focus and organization. Its lawyers also have extensive experience in handling matters before the National Advertising Division (“NAD”) of the Advertising Self-Regulatory Council.Thanks to this experience, the Group has an enviable track record of success. It has won and defeated motions for preliminary injunctions, has efficiently resolved class action advertising cases, has defended against regulatory investigations in the advertising arena, and has prevailed in more than 100 matters at the NAD. It has done so in a broad array of industries, including automotive; beverages; consumer products; cosmetics; financial services; infant nutrition; luxury goods; online services; pharmaceuticals; publishing and media; snack foods; sports; and retailers.

False Advertising/Lanham Act Litigation

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