William Ward Bucher IV is a litigation associate whose practice focuses on intellectual property and emerging issues in interactive entertainment. Mr. Bucher is a member of the Video Game Bar Association.
Mr. Bucher joined Debevoise in 2015.
Mr. Bucher regularly speaks and writes on legal issues involving intellectual property, technology, and privacy as they relate to video games and interactive entertainment. Recent speaking engagements include presenting “What GDPR Compliant Companies Need to Know About Complying with California’s New Privacy Law,” at the Gamescom VGBA EuroSummit (August 2019), “Influencers & the FTC Guidelines,” at the Video Game Bar Association Summit (May, 2019), “Loot Boxes: Legal Pitfalls and Loopholes,” at Game Developers Conference (March, 2019), “Social Media Influencers and Non-traditional Marketing: Legal Pitfalls and Loopholes,” at Game Developers Conference (March, 2018), “eSports: Business Nuances and Legal Challenges” at the Chicago Video Game Law Summit (June, 2017) and “Tips for Managing Legal Risk as a Growing Developer and Best Practices for Using Social Media and Other Non-traditional Marketing to Promote Your Game” via a Gamkedo live-stream (May, 2017). Mr. Bucher also serves as co-chair of the International Game Developers Association’s Business & Legal group.
Mr. Bucher’s publications include “Playing Around Hart and Keller’s Full-court Press: Designing a Federal Compulsory Licensing Regime for Rights of Publicity that Enables Developers and Compensates Rights Holders,” 37 Loyola Entertainment Law Review, 1:52-137 (March, 2017), “FTC Sues 1-800 Contacts Over Agreements Regarding Online Search Advertising,” 21 Distribution 1:3 (March 2017), and “Tweaking Toxic Torts: Using a Modified Market Share Approach to Better Address Environmental Externalities,” 2 The Circuit: Washington University Law Journal, 81-92 (May, 2012). Mr. Bucher is also Managing Editor of “PLI’s Privacy Law Answer Book.”
Mr. Bucher received his J.D. with honors from the University of Chicago in 2015. While in law school, Mr. Bucher served as Chair of the Student Animal Legal Defense Fund and on the Hinton Moot Court Board. He graduated summa cum laude from Washington University in St. Louis with a B.A. in 2011.