Responding to Malicious Corporate Deepfakes

25 January 2023
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Key Takeaways:
  • Content generated by artificial intelligence continues to improve and become more convincing. These realistic images, audio, and videos, where used for purposes of a misrepresentation or to falsely spread information, are commonly dubbed “deepfakes.”
  • Corporations and their executives may soon find themselves targets of deepfakes, as bad actors employ them to profit from frauds.
  • In this Debevoise Data Blog post, we discuss some steps businesses can take to prepare for a malicious deepfake, like creating or updating an AI incident response plan and investing in deepfake detection tools. We also discuss the possible relief available to deepfake targets, like asserting intellectual property rights or alleging violations of the hosting platform’s terms of service.