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The FTC Draws the Line on Native Advertising
23 March 2016
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The FTC’s settlement with Lord & Taylor last week sheds light on one of the Commission’s newest priority areas: native advertising.
Native advertising should generally be accompanied by clear and prominent disclosures identifying the content as advertising.
Paid endorsements, including posts made by bloggers and other online “influencers” after receiving samples or other compensation, instruction, etc. from a company, should also be accompanied by disclosures, and advertisers must take steps to ensure that the disclosures occur.
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