Debevoise & Plimpton LLP is advising Providence Equity Partners in its majority investment of €200 million in Smartly.io, a leading global creative and digital advertising platform. For more information, see Smartly.io’s press release.

Providence is a premier global asset management firm with over $45 billion in aggregate capital commitments. Since the firm’s inception in 1989, Providence has invested in more than 200 companies and has become a leading equity investment firm focused on the media, communications, education and information industries. Smartly.io is a leading digital advertising solution that helps some of the most advanced advertisers in the world create, launch and iterate brand and performance advertising.

The Debevoise team is led by M&A partners Michael Diz and Sue Meng and includes associates Dominic Blaxill and Jake Grandison, tax partner Richard Ward, benefits partners Lawrence Cagney and Franklin Mitchell, intellectual property partner Jeffrey Cunard and associate Jose Angel Lamarque, antitrust partner Timothy McIver and associates Megan MacDonald and Andrea Pomana and employment and data privacy associate Christopher Garrett.