Debevoise Advises Prudential Financial in Its $2.35 Billion Acquisition of Assurance IQ

5 September 2019

Debevoise & Plimpton LLP is advising Prudential Financial, Inc. (NYSE: PRU) in its $2.35 billion acquisition of Assurance IQ, Inc. (“Assurance”), a direct-to-consumer platform that transforms the buying experience for individuals seeking personalized health and financial wellness solutions. Under the terms of the agreement, Assurance will become a wholly-owned subsidiary of Prudential under the U.S. businesses division. For more information please see the press release.

Prudential Financial, a financial wellness leader and premier active global investment manager with more than $1 trillion in assets under management as of June 30, 2019, has operations in the United States, Asia, Europe and Latin America. Assurance matches consumers with customized insurance solutions spanning life, health, Medicare and auto insurance, giving them options to purchase entirely online or with the help of a technology-assisted live agent.

The Debevoise team is led by corporate partners John Vasily and Jennifer Chu and includes corporate partners Andrew Bab, David Grosgold, Eric Juergens, Henry Lebowitz, Peter J. Loughran and Paul Rubin, finance partner Ramya Tiller, tax partners Gary Friedman, Franklin Mitchell and Peter Schuur, benefits partners Lawrence Cagney and Elizabeth Pagel Serebransky, litigation partners Daniel Abuhoff, Luke Dembosky and Ted Hassi, corporate counsel Michael Devins, litigation counsel Jacob Stahl, corporate associates Sasha Burger, Brianna Cummings, Kevin Ellis, AJ Farkas, Spencer Gilbert, Tigist Kassahun, Jose LameriqueKristen Matthews, Khrystyna Rayko and Alec Smith, tax associates Ben Lee Friedman, Molly Bailey Klinghoffer, Nana Taylor and Wendy Widman, and litigation associates Stephanie Cipolla, Leah Martin, Samuel Rosh and Tricia Bozyk Sherno.

Debevoise & Plimpton LLP is a premier law firm with market-leading practices, a global perspective and strong New York roots. We deliver effective solutions to our clients’ most important legal challenges, applying clear commercial judgment and a distinctively collaborative approach.